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X-Zero 1

What role does blockchain play in creating transparency in advertising?

Blockchain plays a crucial role in enhancing transparency in advertising. I found that it allows advertisers to track their ad spend more accurately and verify the authenticity of clicks and impressions. This technology creates a decentralized ledger that minimizes fraud and ensures that ad placements are genuine. As I explore the future of marketing, I see great potential in web3 advertising, which focuses on user privacy and data security.

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